When you run a small business, the market can be quite overwhelming, especially if you have no idea where to begin in order to grow your company. Many small businesses don’t use the potential of the Internet as effectively as they could and should, which, more often than not, results in them remaining exactly that – small.
This is often due to the lack of resources and time that small businesses deal with, but also because of the fact that many of them don’t quite know which direction to take after building their website. It also has to do with lack of experience and poor business planning, but you should know that it need not be so overwhelming.
We all know the drill. You need to make sure your business provides the best experience to your customers in order to beat the competition. Doing so will enable you to engage more customers, which will result in a sales increase and positive ROI. Therefore, what all comes down to is providing the best possible customer experience.
This is exactly what the majority of small businesses tend to overlook. Instead of focusing on leading conversations, setting your customers’ expectations and delivering messages, you should focus on delivering experiences and providing your customers with opportunities for them to lead the way. That is the way to engage them in your brand and prove its worth – by delivering excellent experiences.
In order to do so, you need to focus a lot of time and effort into making your digital marketing strategy as effective as possible, so take a look at the following tips that are certain to help you improve your digital marketing strategy and, thus, help your small business grow.
First and Foremost – Set Your Goals
Before diving into your digital marketing strategy plan, you need to know exactly what you are going to try and accomplish with it. Since you are looking for ways to grow your business, you need to know what your ultimate goal will be. Do you want to raise the awareness of your business and build a reputation? Do you want a bigger recognition and more customers? Are you trying to simply get ahead of your competition?
You need to answer these questions and find out exactly what it is that you want to accomplish. Working with a clear goal in mind greatly increases your chances for success, so you should get on that as soon as possible.
Digital marketing is one of the best ways for a business to prosper nowadays, but without set goals, you can only end up being in one big jumbled mess. Therefore, take the time to understand what you want and need before you start investing your time and resources into making it happen.
Focus on Providing Mobile-Friendly Experience
This really should not be an option anymore, but an absolute necessity. However, many business owners keep building robust websites that fail to provide a good mobile experience. As you are already familiar with, providing your customers with a great experience via their mobile devices is extremely important so, if you don’t want to hurt your brand, you need to focus on mobile.
That way, you will provide the majority of your customers that spend most of their time browsing the internet on their mobile phones with better user experience, which will result in them being more satisfied with your business and, hopefully, they will become your long-lasting loyal customers.
If that does not encourage you to optimize your website for mobile users (but it definitely should!), then perhaps Google will. Google started using a new search algorithm for indexing websites, which ranks mobile-friendly websites a lot higher in search engines. Additionally, it started penalizing websites that are not mobile-friendly, so you should definitely make optimizing your website for mobile devices one of your top priorities.
Improve Your Website’s User Experience
When people visit your website, they immediately form opinions about you and your business, so you need to make sure they form the best possible first impressions. Since your website should perfectly reflect your business and showcase the products or services you offer, you need to make sure you present it to your visitors in the best possible light.
Your home page, as well as any other page on your website, must not be cluttered. You need to make sure your visitors can quickly and easily find what they are looking for, so your site’s navigation must be very easy to use and, in one word, impeccable.
The content you provide on your website must be relevant to your target customers, because, otherwise, they would not bother staying any longer to explore other pages on your website or even try and contact you. Make sure you create high-quality, compelling and relevant content that will promote engagement and provide your customers with extraordinary user experience.
You already know about making your website mobile-friendly, but you should also invest in a responsive web design. By doing so, you will make your website instantly adjust to any type of devices your visitors are using when they are checking out your site, meaning it will easily adjust to any resolution and screen size. This will also greatly improve your site’s user experience and satisfy your customers more.
More importantly, Google indexes user experience when determining your website’s performance, thus improving your SEO ranking if you provide better user experiences.
Harness the Power of Social Media
Social media offer a great potential for growth, as they count millions of users, the number of whom keeps growing as we speak. They provide you with an excellent opportunity for attracting quite a lot more customers, so you should build your social media presence as soon as you can.
If you have already established it, make sure you update your accounts with fresh and new content on a regular basis. If not, start by creating accounts on platforms that your target customers prefer to use. It’s important to be where they are, instead of establishing your presence everywhere and simply hoping that they will find you. You may have heard the saying “Build a website and they will come”, but it is definitely not quite like that. They won’t come if they don’t know you’re there to begin with.
Social media can help your customers find you, so make sure you stay active all the time. Hire a team of social media managers who will be focused on sharing your content on various social media networks, along with relevant images and videos you provide on your site. Each and every post should contain links that lead directly to your site or your blog and don’t forget to include a great call-to-action, as that can grab people’s attention and provide you with an opportunity for higher visitor-to-lead conversions.
Improving your digital marketing strategy requires a lot of thorough planning and investing a lot of time and effort, but if done properly, it can be really worth it and it will pay off in the long run. What’s important is to always work on improving it, since digital marketing trends are constantly changing. If you still feel like you need some additional help with planning your digital marketing strategy, you can check out the rankings of best digital marketing agencies on the market and choose one that will best suit your needs.